- Melinda Steffy
Copywriting Services
Whether you're looking for a lofty vision statement, a compelling case for support, friendly website copy, or detailed instructions, we craft the right language for the right audience.
We begin by listening. Through interviews and/or group conversations, we listen for the words people already use, for concepts that already resonate. We then shape those words into a clear narrative that tells your story.
During the review stage, we collaborate with you to wordsmith and revise, fine-tuning the language until it fits just right.
Throughout the process, we consider the following:
Who is the intended audience? What does that audience care about most?
How familiar is the intended audience with the subject matter? What will require extra explanation?
Is there content that will appeal to both skimmers and those who read more deeply?
What content is evergreen vs. time-sensitive?
What is the tone?
Is the language accessible and inviting?
What is the call to action?
Email info@concentricstrategy.org or schedule a free 30-minute consultation to learn more.
Writing Samples
FringeArts — 2022 Fringe Festival Guide
collaboration with Masters Group Design
Front matter, including festival description, ticketing & membership info, health & safety, and accessibility (pages 3-8 in Issuu)
Bryn Mawr College — website for Annie Dorsen retrospective
collaboration with Masters Group Design
Website content, including overall description, individual show descriptions, one-liners
Shalom Hartman Institute — high-level organizational overview reflecting vision, values, and impact
collaboration with Masters Group Design
Philanthropy Network Greater Philadelphia — grantee profiles for website
Additional writing samples are available upon request, including grant-writing, campaign materials, and more.
