top of page
  • Melinda Steffy

Copywriting Services

Whether you're looking for a lofty vision statement, a compelling case for support, friendly website copy, or detailed instructions, we craft the right language for the right audience.


We begin by listening. Through interviews and/or group conversations, we listen for the words people already use, for concepts that already resonate. We then shape those words into a clear narrative that tells your story.


During the review stage, we collaborate with you to wordsmith and revise, fine-tuning the language until it fits just right.


Throughout the process, we consider the following:

  • Who is the intended audience? What does that audience care about most?

  • How familiar is the intended audience with the subject matter? What will require extra explanation?

  • Is there content that will appeal to both skimmers and those who read more deeply?

  • What content is evergreen vs. time-sensitive?

  • What is the tone?

  • Is the language accessible and inviting?

  • What is the call to action?


Email info@concentricstrategy.org or schedule a free 30-minute consultation to learn more.



Writing Samples


FringeArts — 2022 Fringe Festival Guide

collaboration with Masters Group Design


Bryn Mawr College — website for Annie Dorsen retrospective

collaboration with Masters Group Design

  • Website content, including overall description, individual show descriptions, one-liners


Shalom Hartman Institute — high-level organizational overview reflecting vision, values, and impact

collaboration with Masters Group Design


Philanthropy Network Greater Philadelphia — grantee profiles for website



Additional writing samples are available upon request, including grant-writing, campaign materials, and more.



Comments


Commenting has been turned off.
bottom of page